Saarioinen – Roiskeläppä 40vSaarioinen

High engagement on social media and renewed brand relevance among Gen Z.

Client

Saarioinen

Year

2023

Roles

Campaign Strategy, Creative Direction

The brief

Revitalize the 40-year-old "Roiskeläppä" pizza brand for younger audiences while retaining nostalgic value for older generations.

How it came together.

Launched a multi-channel influencer campaign connecting skate culture with the iconic snack, bridging generational gaps through shared experiences.

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The campaign successfully revitalized the brand image, generating significant organic conversation and engagement across social platforms.

Check out the music video for the campaign music